Authenticity in Italian Wine: Notes from My Panel at VINO 2010

As I mentioned earlier, I was in New York for much of last week at the Italian wine extravaganza, VINO 2010. While it was great to attend seminars, meet new producers and taste their wines, the reason I was there was to speak as part of a panel (full disclosure: I was paid to participate). Our session was titled Transparency, Traceability, and Wine: the Italian Appellation of Origin System, and it certainly inspired a lively round of discussion.

I don’t have full notes on what was said, but I thought I would post the written text of what I’d prepared for the session. Feel free to chime in with discussion, comments, etc.

Note: Riccardo Ricci Curbastro, a Franciacorta producer and a representative of FederDOC, the body that oversees the Italian appellation system, pointed out that the rules for each appellation are agreed upon from the bottom up; in other words, the producers of a particular region determine the appellation rules amongst themselves. I overlooked this point but it did come rushing back when I recalled that members of the Brunello Consortium voted to not change the rules of the appellation and allow grapes other than sangiovese in the production of Brunello di Montalcino.

Anyway, here’s the text I prepared (after the jump):

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